Meet Brad
I’m Brad — a copywriter and content strategist in Kansas City who helps B2B, SaaS, and expert-led brands sound like themselves in an AI-saturated world.
I use AI as a power tool, not a shortcut, so you get copy that’s fast to produce, true to your voice, and built on strategy instead of templates.
How I Got Here
I didn’t start out as “the AI guy.” I started as the writer people called when their message felt fuzzy, their site felt flat, or their founder “didn’t sound like themselves” anywhere online.
Over time, I worked with agencies, SaaS teams, ecommerce brands, and solo experts — helping them turn half-formed ideas, Notion docs, and messy meeting notes into clear, conversion-focused copy.
When tools like ChatGPT and Jasper showed up, I was one of the first to plug them into my workflow.
Instead of treating AI as a threat, I treated it like a junior writer: useful for research, ideas, and rough drafts — but always needing a human to think, decide, and edit.
Since then, I’ve shipped work for well over a thousand clients, created AI-powered workflows for teams, and taught other writers how to use AI without losing their voice.
What I’m Really Good At
Turning messy inputs into clear, on-brand copy
Hearing your voice once and writing like I’ve been in your head for years
Building content systems that blend AI speed with human nuance
Asking annoying-but-important questions so your message actually lands
If you’re overwhelmed by ideas but underwhelmed by your words, that’s where I do my best work.
Who I Work With
I work best with:
B2B and SaaS teams that want clear messaging and consistent content
Agencies that need a reliable senior writer who understands AI
Expert-led businesses and creators who want to publish more without sounding like everyone else
If you care about clarity, trust, and long-term relationships, we’ll get along.
My Philosophy on AI and Writing
I don’t believe AI replaces writers. I believe it replaces blank pages, over-researching, and staring at the cursor.
In my world, AI helps with:
Research and ideation
Outlining and first drafts
Repurposing content into new formats
I handle:
Strategy and positioning
Brand voice and storytelling
Editing, judgment, and “would a real person actually say this?”
The result is simple: more high-quality content, less burnout, and a voice that still sounds human.