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The ChatGPT Citation Premium Nobody Else Gets — and Why Most Brands Shouldn't Chase It
AI Search Brad Bartlett 8/27/26 AI Search Brad Bartlett 8/27/26

The ChatGPT Citation Premium Nobody Else Gets — and Why Most Brands Shouldn't Chase It

Three clients sent me the same headline this week: publishers with an OpenAI licensing deal are getting cited on ChatGPT 48% more than everyone else.Here's what that study proves, why most of us can't chase the lever anyway.

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Should You Opt Out of Google AI Search Overviews?
AI Search Brad Bartlett 7/8/26 AI Search Brad Bartlett 7/8/26

Should You Opt Out of Google AI Search Overviews?

Google gave site owners a switch to disappear from AI Overviews. Don't flip it. Here's why opting out costs you the citation — and the three GEO tweaks that get AI to cite you instead.

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