Google's Spam Team Is Hunting Scaled AI Content. (But Using AI Isn’t the Trigger)
Google's own VP confirmed the spam team is still actively hunting scaled content — and four documented case studies show exactly what got hit. Here's the actual rule, in Google's own words, and why it's not what most people using AI to draft are afraid of.
Google Got Called “Really Unfair” in Court This Week. It Shipped More AI Mode Ads Anyway.
A judge told Google in open court that using publisher content for free “seems really unfair.” Three days later, Google shipped two new AI Mode ad formats.
Here's what changed this week, what it's already costing your click-through rate, and why I don't think this settles down anytime soon.
Google Just Showed Where Freshness Matters in AI Search
Google just shipped a feature that proves timeliness is a citation signal in AI Overviews — embedding live Top Stories directly inside AI-generated answers instead of a static synthesized paragraph. Here's what that means for a B2B content calendar.
Google's AI Said There's “Gold in Surveillance Cameras”. Here's Why That’s a Problem.
Google's AI Overview spent part of this week telling people that surveillance cameras contain gold and copper worth hundreds of dollars. They don't. Here's what the sourcing failure behind it means for any team that drafts content with AI and hasn't named who's accountable for checking it.