Mainstream Press Just Discovered GEO. But Don’t Panic About AI Search Just Yet.
BBC and The Verge ran AI-search-doom headlines this week. The diagnosis is right, but the prescription is incomplete. Here's the practitioner read and a 90-day fix.
Does Your Internal Linking Pass the AI Test?
Most B2B blogs treat internal linking as an afterthought. For Google and AI assistants, your links are the map that determines what gets cited. Here's the architecture to build it right.
How to Measure Your GEO Performance (8 Metrics to Track)
Your Google Analytics dashboard wasn't built to track AI citations. Here are the 8 GEO metrics that tell you whether AI systems are noticing, citing, and trusting your brand.
Does Being Cited by AI Drive Traffic? What the Data Says in 2026
Being cited by AI tools like ChatGPT and Google AI Overviews rarely translates into a flood of direct traffic — at least not yet. But the brands showing up in AI answers are building something more durable: trust and authority at the exact moment a buyer forms an opinion. Here's what the data says.
Your Brand Voice Is Now an AI Search Signal - Are You Being Heard?
AI doesn't cite the best content — it cites the most recognizable content. If your brand voice guide was built for human writers, it's probably invisible to the systems that now control discovery. Here's how to fix that.