How Do You Create Pillar Pages and Topic Clusters for GEO?
Most content strategies are built for Google. But AI systems don't rank pages — they cite sources. Here's how to structure your site so ChatGPT, Perplexity, and Google AI Overviews can actually find, read, and recommend you.
What Is Generative Engine Optimization (GEO)?
Most businesses are still optimizing for page one. But a growing share of search is happening inside AI tools — and the rules are different. This guide covers what GEO is, how it works, and exactly what to do first.