Mainstream Press Just Discovered GEO. But Don’t Panic About AI Search Just Yet.
BBC and The Verge ran AI-search-doom headlines this week. The diagnosis is right, but the prescription is incomplete. Here's the practitioner read and a 90-day fix.
GPT-5.4 Changed Who Gets Cited in ChatGPT — And Most Brands Are Optimizing for the Wrong Model
New data from a 1,161-citation study reveals a 7x gap between ChatGPT's free and premium tiers. GPT-5.4 cites brand websites 56% of the time. GPT-5.3 cites them just 8%. Here's why most brands are optimizing for the wrong model — and what to do about it.
What Was The March 2026 Google Spam Update?
Google's March 2026 spam update was one of the fastest on record — and it's a signal worth paying attention to. Here's what changed, what's at risk, and a quick audit checklist if you think your site was affected.