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Which one sounds like you?

You don't need a sales call to figure out where to start. Just pick the sentence you've already said out loud (or in your head).

Each one has a clear starting point and a next step you can act on today.

"Our content sounds like everyone else's."

You have real expertise, but everything you publish reads like the same lazy output as everyone else. To be honest, some of it was drafted by the same tools they use. Sounding like everyone else isn't a style issue anymore. To the AI systems your buyers ask, generic is invisible.

Voice Capture — $3,500 · 3 weeks

Two recorded interviews + analysis of your best writing → a working voice guide + a custom AI instruction set installed in the tools your team already uses.

Skip this if you have no published content yet — there's nothing to systematize. Start with strategy instead.

See Voice Capture →

"AI tools never mention us."

You've always ranked okay on Google. Now, when a buyer asks ChatGPT or Perplexity who's the best, you're not on the list. But a competitor with worse content gets named. AI wants more than "good" content - it wants to cite the most recognizable content. Recognition is diagnosable and buildable.

GEO Visibility Audit — $950 · 10 business days · no sales call necessary

Where you stand in ChatGPT, Perplexity, and Google's AI answers; a scored content inventory; a prioritized fix list. The fee credits toward anything bigger. Ready to build, not just diagnose? Citation Sprint — $9,500 · 90 days.

Skip this if you have no published content yet — an audit of nothing is a $950 shrug.

Get the audit →

"My team ships AI content and I don't trust a word of it."

Maybe you went AI-first and traffic went nowhere (or just down). You're not going back to pre-AI production — and nobody is accountable for what gets published. It's time to take the next step and combine professional judgment and brand excellence to your system.

AI Editorial Review — $1,750/mo

Your team (or your AI) drafts. I review everything before it ships: voice restored, facts checked, structure made citable, publish approved. Need the strategy seat too? Fractional Content Director — $4,000/mo.

Skip this if you're publishing one post a month — buy the audit and fix the foundations first.

Book a call →

Run an agency?

Your clients assume there's strategy behind the AI. Make it true.

If you're shipping AI-built sites and AI-drafted content, I'm the strategy-and-voice layer underneath — quiet, senior, white-label when it needs to be. Agencies I work with sell better work without hiring a department.

Let's talk →

Not sure which door is yours?

Five questions, two minutes. You'll get your flywheel stage and the one move that matters next — straight to your inbox.

Take the Scorecard →

And if none of these fit —

that's a useful answer too. If you want the cheapest possible words, I'm not your guy, and I'd rather tell you here than on a call. But if you're not sure what you're looking at, send me the situation — I'll tell you plainly whether I'm the fit, and point you somewhere honest if I'm not.

Contact →