What I Do
Copy and content that sound like you — and show up where your buyers are actually searching.
Most B2B and SaaS companies have a content problem that isn't really a writing problem.
It's a clarity problem, a strategy problem, or an AI search visibility problem. I help you solve the right one — and produce content that's worth reading and built to be found.
Core Services
Voice-First Copywriting
Your brand has a specific voice. A specific way of framing problems, earning trust, and asking for the sale.
Most copy — AI-generated or otherwise — flattens it into something that sounds like everyone else's brand account.
I start with strategy: who you're talking to, what they're afraid of, and what actually moves them to act. The writing comes after.
The result is copy that sounds unmistakably like you — and does the job it was built for.
Best for: B2B and SaaS companies rebranding or launching something new, expert-led businesses who've tried writing their own copy and know it's not landing, and founders who sound great in conversation but can't get it onto the page.
You might need:
Website copy and landing pages for a new offer, rebrand, or market expansion
Email sequences that read like a real person sent them — because one did
Sales pages that make the case without feeling like a pitch
Deliverables can include:
Positioning and messaging framework
Page outlines with annotated strategic rationale
Final copy in your brand voice, ready to publish
GEO Content & AI Search Visibility
Google rankings matter. But a growing share of B2B buyers are now starting their research in ChatGPT, Perplexity, and Google AI Overviews — and most content libraries weren't built to show up there.
I build content that works in both worlds. That means:
Pillar pages and topic clusters structured for AI citability
Blog posts that answer the questions AI systems field
Audits that tell you which posts in your existing library are worth fixing and exactly how to fix them
This isn't "SEO content" with a GEO coat of paint. Its content strategy is built for the way search actually works in 2026.
Best for: Companies and brands whose content ranks on Google but isn't showing up in AI-generated answers, companies starting a content program from scratch and wanting to build it right the first time, and marketing leads who need a strategist as much as a writer.
You might need:
A GEO content audit — your existing posts scored, tiered, and prioritized for AI citability
Pillar pages and topic clusters built to be cited by ChatGPT, Perplexity, and Google AIO
Ongoing blog content that answers the questions your buyers are asking AI tools right now
Thought leadership content under a founder's name that builds authority in AI search
Deliverables can include:
GEO content audit with scored posts and prioritized fix list
Content strategy and topic cluster map
Pillar pages, sub-pillars, and supporting posts
Long-form articles built to rank and get cited
Content Strategy & Messaging
Sometimes you don't need a writer yet.
You need someone to look at what you have, tell you what's actually wrong, and hand you a plan that makes the writing easier — or tells you which writing matters most right now.
I work with founders and marketing teams on:
Positioning and messaging clarity
Content strategy
Brand voice documentation
On the operational side of content:
How to brief writers
How to use AI without losing your voice
How to build a system your team can actually run
Think of it as a senior strategist on call — without the agency overhead.
Best for: Founders who know their messaging is off but can't pinpoint why, marketing teams scaling their content output who need a cleaner system before they hire more writers, and companies adopting AI content tools who want to make sure the output still sounds like them.
You might need:
A brand voice guide your whole team — and your AI tools — can actually work from
Messaging and positioning clarity before you rewrite another page
A content audit with honest feedback and a clear recommended next step
An AI content workflow your team can follow without losing consistency or quality
Ways we can work together:
90-minute strategy and positioning sessions
Brand voice guide development
Done-with-you AI content workflow build
Fractional content strategy — ongoing senior support without a full-time hire
How I Use AI (And How I Don’t)
AI is in my toolbox — not in the driver’s seat.
I've been using AI in real client work since before most freelancers knew how to "prompt." That early-adopter time has taught me one thing clearly: AI is excellent at generating volume and terrible at generating judgment.
Here's how the division of labor actually works:
AI handles: research, competitive analysis, outlining, structural drafts, and pattern recognition across large content libraries.
I handle: strategy, positioning, voice, the "is this actually true to your brand" edit, and the structural decisions that determine whether your content converts and gets cited.
The result? Content that moves faster than a traditional workflow and sounds better than a purely AI one. That's the only combination worth paying for.
Who I Work With
B2B and SaaS companies whose content ranks on Google but isn't showing up in ChatGPT or Perplexity answers
Marketing teams who want a senior writer and strategist — not just someone to execute a brief
Agencies with overflow or a gap in senior capacity who need someone who won't slow the team down
Founders and expert-led businesses who want to sound like themselves everywhere — not like a brand account, not like AI
If that’s you, we’ll get along. Let’s chat.
