On August 2 the EU starts labeling AI-generated content, and the US bill is right behind it. Most brands read it as a compliance headache. Read it as the moment the market starts paying a premium for content it can trust came from a person.
Half of all consumers prefer brands that skip AI in their marketing. New research explains the trust mechanism — and 3 rules to close the gap in your B2B content.
Most businesses don't have an AI content problem. They have a strategy problem — and they're using AI to scale it. Here's how to fix the order of operations.
Your content has two readers now — humans and AI systems. Here's the six-part framework for building content that gets found and cited by both.