What is Brand Voice?
AI content tools are the default now — and something is quietly happening to brand voices everywhere. They're converging. Here's why it happens, what's actually at risk, and what protecting your voice requires in practice.
How to Audit Your Existing Content for AI Citability
Most content teams don't have a GEO gap because they published bad content. They have one because good SEO content and citable AI content are two different standards. Here's the audit process that closes the gap.
How to Write Content That Gets Cited by AI Systems
Structure gets your content found. Writing is what gets it cited. Here's the craft layer most GEO guides skip.
No GEO Without SEO — Foundations Non-SEOs Can't Skip
GEO doesn't replace SEO. It builds on top of it. If your pages aren't crawlable, your structure isn't clear, and your content isn't authoritative, AI systems can't cite you — regardless of how well you've optimized for generative answers. Here's what needs to be in place first.
How Do You Turn an Existing Blog Library into GEO-Friendly Topic Clusters?
Most businesses don't need to build a GEO content cluster from scratch. The raw material is already in your blog library — it just needs structure, smarter linking, and a few targeted upgrades to become something AI systems can actually navigate. Here's the six-step process.
How Do You Create Pillar Pages and Topic Clusters for GEO?
Most content strategies are built for Google. But AI systems don't rank pages — they cite sources. Here's how to structure your site so ChatGPT, Perplexity, and Google AI Overviews can actually find, read, and recommend you.
What Is Generative Engine Optimization (GEO)?
Most businesses are still optimizing for page one. But a growing share of search is happening inside AI tools — and the rules are different. This guide covers what GEO is, how it works, and exactly what to do first.
Do AI Blogs Work? What Artificial Intelligence Can — and Can’t — Do for Your Content Strategy
I get this question every week: "Is Google going to penalize us for using AI to write our blogs?" Here's what's actually going on — and what the companies getting it right are doing differently.
Do I Need to index my blog tag pages?
What should you do with those blog tag pages that aren’t indexing on Google? Here’s what I’d recommend.
Helping KEMP USA Create Engaging Top of Funnel Content
I worked with KEMP USA - a leading water rescue and EMS wholesale supplier - to write engaging top of funnel content for their marketing strategy. Here’s how we did it.
What Is A Full Stack Marketer?
Learn what a full stack marketer does - and how they can help your brand identify the next best digital marketing move.
Let's Talk About SEO Content Writing
Learn what SEO content writing really is, and how you can start driving quality traffic to your website with SEO copy.
5 tips for writing blogs for your brand (that people want to read)
Is the thought of coming up with blog content that customer want to read overwhelming your efforts? Here are five tips I give clients to help them blog better.
What Seneca can teach freelancers about getting started
Sometimes, it’s the fear of getting started that keeps us from chasing a freelance dream. See what stoic philosopher Seneca has to teach on overcoming our fear.
Why Hire A Content Writer?
Learn what a content writer is, what the offer, and how the right writing pro can help you supercharge your brand.