What to Know About the Google May 2026 Core Update (So Far)
Google’s second broad core update of 2026 started rolling out May 21. Here’s what changed, who got hit hardest, and the four-step diagnostic small businesses should run in Search Console right now.
Google Just Turned the Search Box Into an AI Agent. Here’s What It Means for Your Content.
Google rebuilt the search box as an AI agent. Here's what agentic search does to your traffic — and the 90-day plan to stay cited.
Google Just Confirmed GEO — But Strategy Still Wins
On May 15, Google quietly retired a cottage industry. Here's what the new AI search guide actually changed, why your competitors keep getting cited, and what the real work looks like now.
Mainstream Press Just Discovered GEO. But Don’t Panic About AI Search Just Yet.
BBC and The Verge ran AI-search-doom headlines this week. The diagnosis is right, but the prescription is incomplete. Here's the practitioner read and a 90-day fix.
What Did the Google March 2026 Core Update Change?
Google's March 2026 Core Update completed April 8 after 12 days. Three signals got re-weighted: Information Gain, verified authorship, and topical depth. Here's what changed, who got hit, and what to do now.
GPT-5.4 Changed Who Gets Cited in ChatGPT — And Most Brands Are Optimizing for the Wrong Model
New data from a 1,161-citation study reveals a 7x gap between ChatGPT's free and premium tiers. GPT-5.4 cites brand websites 56% of the time. GPT-5.3 cites them just 8%. Here's why most brands are optimizing for the wrong model — and what to do about it.
What Was The March 2026 Google Spam Update?
Google's March 2026 spam update was one of the fastest on record — and it's a signal worth paying attention to. Here's what changed, what's at risk, and a quick audit checklist if you think your site was affected.