Do AI Tools like Profound Work for GEO?
GEO tools like Profound are excellent at measuring where you stand in AI-generated answers — but they don't close the visibility gap on their own. Here's an honest look at what these platforms actually do, who they're built for, and what no dashboard can do for you.
What is Brand Voice?
AI content tools are the default now — and something is quietly happening to brand voices everywhere. They're converging. Here's why it happens, what's actually at risk, and what protecting your voice requires in practice.
How to Audit Your Existing Content for AI Citability
Most content teams don't have a GEO gap because they published bad content. They have one because good SEO content and citable AI content are two different standards. Here's the audit process that closes the gap.
No GEO Without SEO — Foundations Non-SEOs Can't Skip
GEO doesn't replace SEO. It builds on top of it. If your pages aren't crawlable, your structure isn't clear, and your content isn't authoritative, AI systems can't cite you — regardless of how well you've optimized for generative answers. Here's what needs to be in place first.
How Do You Create Pillar Pages and Topic Clusters for GEO?
Most content strategies are built for Google. But AI systems don't rank pages — they cite sources. Here's how to structure your site so ChatGPT, Perplexity, and Google AI Overviews can actually find, read, and recommend you.
Do AI Blogs Work? What Artificial Intelligence Can — and Can’t — Do for Your Content Strategy
I get this question every week: "Is Google going to penalize us for using AI to write our blogs?" Here's what's actually going on — and what the companies getting it right are doing differently.